Sunday, March 16, 2014

Build Your Own Business: Funding a movie about dogs and sidecars through Kickstarter



The latest project by veteran indie filmmakers Eric Ristau and Geneva Liimatta is an upbeat documentary that also focuses on a worthwhile cause. OK, the subject matter is a little bit out of the ordinary – but who cares?

This husband-and-wife team from Missoula, Mont., is putting together a film about motorcyclists who bring their dogs along for the ride. No, these easy-riding pups don't sit on the seat, clasping their owner's midsection. They ride in sidecars and wear specially designed dog goggles (called "doggles"). Fittingly the movie is entitled Sit Stay Ride: The Story of America's Sidecar Dogs.

"Seeing a dog in a sidecar brings a smile to everyone's face," says Liimatta. "Our film explores the relationship between sidecar dogs and their motorcycle-riding humans. The dogs and humans we've met while shooting this project are amazing characters. You'll love them all."

So far, footage for Sit Stay Ride has been shot in Washington, California and Montana. "We've found other amazing sidecar dogs in other parts of the country," Ristau says. "We really want to include them in the movie."




Traveling around the country to produce a film is an expensive proposition, however. Ristau and Liimatta have a budget of $28,000 for travel, a soundtrack, sound mix, color correction, DVD manufacturing, distribution and promotion.

In order to defray these costs, they have launched a Kickstarter campaign, encouraging dog-lovers, motorcyclists and anyone else to support production of the film. Thus far, about $10,000 has been raised. Information about their Kickstarter campaign, including sample clips from the movie, can be viewed at www.sidecardogs.com.
The Kickstarter campaign has three distinct objectives:
Help fund production of the film
Solicit additional subjects for the film
Promote animal welfare organizations
"Many of the dogs featured in this film were adopted from the Humane Society and other incredible organizations," points out Ristau. "This is an important message we're trying to send. We want people to adopt dogs and other animals, and also to support agencies that find homes for these pets."

Anyone interested in appearing in Sit Stay Ride can contact Ristau and Liimatta through their Kickstarter page.

Depending on their donation level, Kickstarter contributors will receive thank-you gifts that include behind-the-scenes photos, bumper stickers, on-line previews of the movie, DVDs, T-shirts and viewing parties.

"It's a great story," says Ristau. "The film shows how dogs and their owners came to ride together, the adventures they have and how they connect with the greater community when they're out on the road."




Grand Rapids Needs Talent: Grand Rapids, Michigan has a growing tech community with one big problem: there isn’t enough talent to go around. Learn what the tech and education communities are doing about that in this article. Buy Now




Michigan Could Miss The Next Automotive Technology Wave: Again the problem is a lack of talent. The Detroit Three and its supply chain needs more engineers. Who doesn’t? However, the larger problem is the “Missing Middle.” Find out more about that in this article. Buy Now




Last Chance Mile: The Reinvention of an American Community: Michigan’s economy was crashing. Grand Rapids was afraid of becoming the next Detroit. What did they do? Find out in this book. Buy Now.


Saturday, March 1, 2014

BYOB: Indie Tech Talent: More Entrepreneurs of Grand Rapids, Michigan by Rod Kackley





(Mike Williams, CEO of Springthrough)

Mike Williams the founder and CEO of Springthrough in Grand Rapids said the issue of talent is on the minds of everyone in the West Michigan technology industry.


When the tech bubble burst, he said, technology people started leaving Grand Rapids to find better opportunities on the west coast. 


“But there is a resurgence these days, and a lot of it seems to be around the startup community,” he said. 


(Chris Ake, co-founder of Grand Apps)

One of those startups is Grand Apps, a company formed by Chris Ake and a partner in late 2011. Ake said they saw a niche opening in mobile marketing for small businesses that could not afford top dollar developers. At the same time, the business owners didn’t want to settle for do-it-yourself app development.


Ake did not have a bit of app development experience. However, since he had worked as a server in the restaurant industry “for years” Ake and his partner started building mobile apps for the restaurant industry.


“We got a couple sales, did a real-life feasibility test and found out it worked.”


Grand Apps had no outside funding. The operation was “100 percent bootstrapped,” Ake said.“It was tough. I was flat broke.” 


Money wasn’t all they were short of. Ake freely admits he had no sales experience, no management experience, and no startup experience. 


“I had nothing. All I did was serve (in restaurants).”


The drive to survive fueled his passion. Ake was tending bar on the weekends to pay for his attention to Grand Apps Monday through Friday.


“Life is so short, why would you want to do what someone else thinks you should do?” he said. 


Read more about Grand Apps.


Read more about Springthrough

This is only the first of several articles I will be writing on Indie Tech Talent I have found in Grand Rapids, Michigan. Have ideas about who or what I should be writing about. Please be the first to let me know via the Contact Me page, or rod@rodkackley.com.
(c) 2014 Lyons Circle Publishing Inc.





Quenching the Thirst is an ebook in the Restore The Roar: Manufacturing Renaissance series that tells the story of the beginning of the craft beer industry in Michigan. Available for download now through Amazon, Barnes & Noble, and iTunes.



More Build Your Own Business (BYOB) stories are on my mobile app, which you can download for free through Google Playor the App Store.